Mazda USA 最新上載內容不錯的短片,值得一看!
What Do You Drive
有興趣深究 Mazda 造車理念和精神,可瀏覽 "
mazdausa" 一系列 "
The Mazda Story" 短片,雖是日語,但附有英文字幕。
The Challengers
總覺 Mazda 多少有點像 Apple Inc.,同樣以 user experience 為本作為設計理念基礎,產品很有自家風格和個性。Apple 過往曾有個經典口號 "Think Different",Mazda 今天也有類似口號 "We'll always do things differently"。
以下精髓文字摘自部份 "
The Mazda Story" 短片系列內:
- We could just do what everyone else does…business as usual…but that's not how we think at Mazda. We're a different breed.
- A car should always be something the driver can trust. That's what we believe.
- We strive to create cars that are more than just a form of transportation. That's where Mazda wants to focus our efforts.
- Mazda cars are meticulously well thought-through. They have the driver's needs at heart.
- Mazda cars aren't just about performance numbers. They are wonderful to drive.
- Some may define cars as mere industrial products. But in my view, they are more than that. They show the hearts and souls of the people who make them.
- No one will choose a Mazda if we just make cars that are just good enough.
- People buy Mazda because they love driving, and they like the way we build our cars. That's what sets us apart from other carmakers.